Most real estate agents appear to be about one thing—selling houses. Nothing wrong with that, but that position does not inspire very much excitement or loyalty among customers. And because that’s a service all agents can provide, it doesn’t do much to help you stand out or be recognized. A simple and effective way to stand out as a real estate agent is to make it clear that you stand for more than just selling cars.
What do you stand for? What are you about? What are your values? What do you believe in? Your answers to these questions should help you form a clear positioning message that makes it evident to the people in your town that you really care about them, the lives they build in the homes you help them find and the community at large.
To fully maximize the opportunity and the results that come from effective positioning, you should go beyond words. Actually support the community. Actually care about your customers. Actually create an incredible and memorable buying/selling experience. Actually be a provider of solutions, confidence and value.
We’ve seen agents take this so seriously that their names have become synonymous with large community events that local neighborhoods love and look forward to on a weekly, monthly or annual basis. Other members have supported (and in turn been supported by) local community organizations. This all creates a ripple effect and can have a massive impact on who people want to do business with when it comes time to buy or sell their home..
You’ll know you nailed it when your customers can explain your unique position as well as you can.