Content: The New Advertising?
There's a lot of talk these days about content (like blogs, podcasts, social networking, etc) changing the way advertising works. Essentially, the idea is that content actually makes the most effective advertising, especially online. What I find interesting is that...
How To Achieve Success Despite Imperfection
So frequently we encounter business people waiting. Waiting to do, well, anything. Waiting to make that call, waiting to make that decision, waiting to write that letter, waiting to place that ad, waiting to create that new product. Sometimes they stop waiting for a...
7 Things You Can Never Say In An Advertisement
Today is the anniversary of standup comedian George Carlin death. It’s a sad day when intelligence and creativity leave this world. Being a professional entertainer in my past life (improv comic, magician and ventriloquist), I’ve always admired and studied great...