5 Golden Questions Every Dealer Should Be Asking To Measure Their Sales And Marketing
Technology is great! And as the automotive industry moves more and more of the dealership business online, we have metrics for everything. But this can easily lead to analysis paralysis. What should you be tracking? What are the most valuable KPIs? It’s easy to get...
How To Prepare For Selling Season
Summertime is a GREAT time to be a car dealer! The market is flooded with Active Shoppers, and it’s high time for selling cars! But there’s a catch. Just because the market is bustling, it doesn’t mean that you’re getting all the juice from the fruit. Here’s the hard...
VDPs VS. Leads—Which Is More Important?
In case you missed it, the Question Of The Month in this month’s Big Idea Newsletter was whether VDPs or leads are more important. This is a topic that could have such a BIG impact on the way dealers do business (and that seems to puzzle many people) that we wanted to...